Concepts created for Jaguars new campaign launch Alive. We created concepts
for Jaguars new site using personalised video linked with your social networks
to create a personalised experience.
Creative Team
David Standen and Zac Gold AKA Goldstandard
Jaguar Concept
The campaign is ‘Alive’. The concept we created for the digital
execution captures a series of frozen moments in time. Different scenes
for each car. The people surrounding the car have their own alive story,
a story that makes them feel alive which relates directly back to the
Jaguar brand. The user can interact with the people unlocking time
allowing the selected person to unfreeze from the frame whilst other
people are frozen around them. Art Direction reference Peter Funch.
Script - 3D Scenes - LA
Open on a busy junction in down town LA. There is a Jag waiting at the
lights. Our brand ambassadors are interacting with each other, with the
car and seemingly going about their everyday business.
Throw in a variety of different people. Skateboarders, gymnasts,
musicians rocking out. All people who are very much alive. Each has a
new and exciting way of feeling alive.
Dotted around the scene are posters and billboards with your photos
and status updates all over them. One billboard has your profile picture
with the caption “ALIVE!”.
This is a moment frozen in time. Use the dial, on screen, to navigate your way around the 180º scene.
The car and people have selectable hot-spots pulsing on or around
them. Click the hot-spot to bring up the car or a person’s unique Alive
story.
