I was brought into the project from the beginning to develop digital concepts for Dr. Martens 2013 new digital campaign.
© ODD London
Working with ODD on Dr. Martens AW12 digital campaign. I was involved in the Art Direction, Design and Interaction Design we created a social engagement platform enabling user to share their DM’s with a global audience. Leveraging the positive connection between the Dr. Martens brand and consumer the aim was to build a community of DM lovers from around the world and bring them together in a DM style social network format of sorts. The platform eventually found its way on to Facebook connecting people using the Facebook platform and DM’s eCommerce platform allowing users to buy DM’s straight from a picture shared on Facebook.
Tribes are about bonds. These bonds are not just strengthened by style but by substance. A shared spirit, an attitude, an instinct. For many, their first pair of Dr Martens is both a statement of self expression and a stamp of belonging.Credit: ODD London
Owned by the Stonegate Pub Company, Scream Pubs are aimed at the student market and claims to be ‘the number one choice of students’. What better way to offer Students with a better and more enhanced way to experience Scream Pubs by checking in with friends, see what offers are available and receive discounts on food and drink. I worked with ODD London to develop the app from user experience to the Design and Art Direction.
© ODD London
After the success of working on the Spots V Stripes website I was asked again to work with Fallon London to create the art direction for the a TV games show Called Minute to Win It – Cadburys Spots V Stripes website – A new and hilarious game show that pits contestants head to head in a series of fun minute challenges, presented by Joe Swash and Caroline Flack on ITV2.
© Fallon London 2011
Whilst working at Nokia from 2008-2010 I worked in a very multidisciplinary role providing Art Direction for Nokia's S60 user interface and brand user interface (shown), creating many user interface videos and product launch films (N97 film shown) and playing a key role for one and half years developing Nokia.com (concept visuals shown) during the transformation of Nokia into a simplified brand 'One Nokia' managing Nokia's lead digital agency (Molecular at the time). This is only a select of the work completed whilst at Nokia.
Skype-Live was a new website for Skype after the acquisition of Qik. The site was created for a Skype Business conference called Enterprise connect held in Miami as an initial stage to build a new Skype Live platform. The site tracked Live video streamed of the event to the site and also tracked speakers and talks in real time using a real-time tracking navigation that was completely dynamic. As the days of the event continued the site grew in size with live streams and interviews of key speakers of the conference. This site was also used to sell Skype’s Business tool Skype Connect. I created all the interaction design through to the final build and managing developers.
© Voxygen 2011
Cadbury are official treat provider of the 2012 Olympic and Paralympic games. To celebrate this Fallon created a campaign site to help the Nation re-capture their playful side and get them playing more, which is why Spots v Stripes was created.
Working with a huge team I was involved in the design and art direction of key areas of the site. The Challenges section of the website, Youtube and Twitter pages and numerous other pages and graphical elements throughout the campaign. There are too many people to mention that helped to make this site happen because the team was huge and I mean HUGE…
Examples show videos played in the videotron area of the header of the site produced by Fallon and pages of the challenges section where all these elements were brought together.
© Fallon London 2010
Rowntrees asked consumers if they can help the creatures of Rediculous Island find all Red Sweets in packs of Rowntree’s® Fruit Pastilles, Sour Pastilles or Rowntree’s Randoms® with a chance to win £10,000 instantly. Consumers we offered a second chance to in by entering the in-pack code through Facebook to see if they’ve won one of our other fantastic prizes and unlock exclusive content. Zac and I came up with the creative, wrote the script for the campaign video which was executed by the design team at Momentum.
© Momentum Worldwide
Working closely with the Yell.com team at AKQA to produce a brand new Yell.com iPhone app. Combining business search and a seamless Augmented reality view you can see where you are and what local services are near by. My role involved reworking parts of the interaction design making it a more iPhone native, user friendly app closely working with AKQA and the client. My main involvement was establishing a coherent digital experience by designing Yell.com iPhone app user interface and iconography.
View app in iTunes
iPhone, iPod touch, and iPad
© AKQA 2010
Concepts created for Jaguars new campaign launch Alive. We created concepts for Jaguars new site using personalised video linked with your social networks to create a personalised experience.
David Standen and Zac Gold AKA Goldstandard
The campaign is ‘Alive’. The concept we created for the digital execution captures a series of frozen moments in time. Different scenes for each car. The people surrounding the car have their own alive story, a story that makes them feel alive which relates directly back to the Jaguar brand. The user can interact with the people unlocking time allowing the selected person to unfreeze from the frame whilst other people are frozen around them. Art Direction reference Peter Funch.
Script - 3D Scenes - LA
Open on a busy junction in down town LA. There is a Jag waiting at the lights. Our brand ambassadors are interacting with each other, with the car and seemingly going about their everyday business.
Throw in a variety of different people. Skateboarders, gymnasts, musicians rocking out. All people who are very much alive. Each has a new and exciting way of feeling alive.
Dotted around the scene are posters and billboards with your photos and status updates all over them. One billboard has your profile picture with the caption “ALIVE!”.
This is a moment frozen in time. Use the dial, on screen, to navigate your way around the 180º scene.
The car and people have selectable hot-spots pulsing on or around them. Click the hot-spot to bring up the car or a person’s unique Alive story.
Working at ODD London I was responsible for creating concepts and interface designs for the all new Argos iPad App for the Christmas Launch. This was my proffered concept with an all new iPad icon. These are not the final Argos iPad app UI screens of the App.
© ODD London
Dragon Quest IX set new records in Japan with some fantastic sales and is now coming to Europe. Working with Karmarama, we created several online campaign concepts for the launch of Dragon Quest IX coming to the UK. This game is HUGE in Japan and has such a massive cult following, we were so happy to be apart of the project and bring the campaign to life for Nintendo. Keep your eyes out for the campaign.
Art Director: David Standen
Copywriter: Zachary Gold
Design: David Standen
Work with Albion to creatively develop Skype’s creative
personality and develop guidelines for the usage of illustration (by
Genevieve Glaucker) and photography for digital and offline touch-points
and advertising. We created final set of brand guidelines called How we look and How we think for the brand to be applied new applications.
Creative Director: Nick Darken
Art Direction / Design / Brand Development
Working with Voxygen I created the branding and visual UI elements for a new app called Unify. The app is a business communication tool using SIP technology which was later licensed to O2.
© Voxygen 2011
Working with TBWA/Media Arts Lab bridging the gap between digital and traditional advertising I worked on Apples ATL campaigns and digital campaigns in the TBWA/Media Arts Lab creative team. On a day to day basis I worked on Apple brand and Apple iTunes html5 advertising and explored the html5 advertising format by streaming html5 video into campaigns which at the time had never been done before and served by Advertising servers.
© TBWA/Media Arts Lab
Design and Art direction of the latest album to be released by Azuli Records. The campaign consisted of posters, flyers, email newsletter, press advertising, mixed format 2 x cd, unmixed format 2 x cd and a television adverts.
Animation: Chris McCrae
Compilation album series for Azuli Records London