At the forefront of digital advertising

Apple

Partnered with Apple at TBWA\MAL to shape the future of digital advertising during pivotal campaigns like iTunes Festival and Apple Music. At a time when Steve Jobs was closely involved in creative output, we championed HTML5 as a transformative format, driving industry-wide innovation and influencing major advertising platforms to evolve and support this new technology, ultimately setting new standards for digital creativity.

Apple Music - iTunes Festival London 2010

One of Apple’s first major global campaigns was for the iTunes Festival 2010. I led the development of a high-impact campaign featuring full-page takeovers, leaderboards, and MPU ad formats, generating significant visibility across top online music platforms and creating a strong global presence for the brand.

Below is a video of the MPU format creative, that was also developed into a html 5 ad creative.

Apple Music - iTunes

I developed a scalable creative solution to boost album sales and promote multiple releases across the iTunes platform. Apple recognised this as their most successful campaign format to date, contributing significantly to iTunes’ success as a leading digital music platform.